The All New Rambler French Press By YETI Has Arrived ☕️ Shop Now

Whangamata Surf Shop is a family owned and operated business situated in the heart of Whangamata. Voted New Zealand's No1 favourite beach. The William's family took over the business in 2002, however, the Surf Shop itself has over 40+ years of history and is the oldest surf shop in the area!
Whangamata is well known for its world-class bar, amazing beach, and panoramic views. The area has plenty to offer when you are out of the water, including amazing coastal walks, swimming holes, a mountain bike park and plenty of shops, cafe's and restaurants.
Whangamata Surf Shop caters for all things surfing - whatever your needs, we have the gear for you!
We stock great clothing from our favourite brands including Hurley, Nike, Rip Curl, Volcom, Rusty, Ray Ban, Oakley , RVCA, Wrangler, Billabong, Roxy, Quiksilver, O'Neill, plus many, many more!
Surboards and Accessories include, Hayden Shapes , JS , Tork , Rusty , Creatures of leasure, FCS , Future Fins.
We sell surfboards of all shapes and sizes to cater for all levels of surfing, from beginners through to advanced and of course, have all the accessories as well - you name it - we stock it! 
We have an extensive range of gear to hire and can help with lessons if you're just starting out. 
We welcome the chance to meet new people from all over New Zealand & the world. So pop in, give us a call, send us an email!  Or follow us on Instagram or Facebook.
Shop Hours
Monday - Sunday
9 am to 5 pm
The William's Family
The Williams family have surfing in their blood. Dean & Janine have been around surfing since before they can remember and took over the Whangamata Surf Shop in 2002. Their Son & Daughter, Braedon & Ella also share their passion for surfing and work in the family run business.
Ella's passion for surfing, lead to her achieving a World Title in 2013 and was crowned ASP World Women's Junior Champion, her progression from that has seen her surfing the globe, following the WSL QS Tour, enabling her to surf and experience amazing destinations and cultures. You can find out more about Ella's journey on her Facebook page or read more below!
Ella Williams
Ella has been surfing all her life & has always had big dreams...
You can keep up with Ella on her Facebook page or catch her latest photos on her Instagram feed.
Braedon Williams
Braedon lives and breathes everything surfing.  He competed for many years racking up a solid contest CV, then concentrated on free surfing, chasing the best swells with NZ's top photographers.
He continues to charge and is usually found on the wave of the day wherever he's surfing. His love and passion for the sport have led him to now manage Whangamata Surf Shop. He is passionate about helping customers find the right hardware to make their experience as enjoyable as possible.  His knowledge and experience are invaluable to surfers of any level, from beginners to professionals.
Dean & Janine Williams 
Dean and Janine have owned Whangamata Surf Shop for 16 years. They originally brought the shop of Bob and Mary Davies and built it up to
what it is today.
 Both are lifelong surfers who moved to Whangamata in 2002, they purchased Whangamata Surf Shop to build a lifestyle and business based on their passion and love of surfing.  
Together the family work in store.  They are passionate about giving you the best experience, finding you what you need and sharing their knowledge and love of the ocean. 
Come in and meet the team.
- Janine, Dean, Braedon, Ella :)