Say hello to the leakproof, tough-as-nails, carry-the-day soft cooler. Around here, we call it the Hopper Flip 12. Like the original Hopper, the Hopper Flip 12 can withstand serious abuse in the field, even with everyday use. Its wide-mouth opening makes for easy loading and access to your food and drinks. Plus, its compact, cubed body allows for ultimate portability, never slowing you down. Its the only personal cooler thats game for full days in the tree stand, early mornings in the duck boat, or afternoons on the water.